Goffman concluded: “not men and their moments, but moments and their men.” In gender-neutral language: not individuals and their interactions, but interactions and their individuals; not persons and their passions, but passions and their persons. “Every dog will have its day” is more accurately “every day will have its dog.” Incidents shape their incumbents, however momentary they may be; encounters make their encountees. It is games that make sports heroes, politics that makes politicians into charismatic leaders … To see the common realities of everyday life sociologically requires a gestalt shift, a reversal of perspectives. Breaking such deeply ingrained conventional frames is not easy to do; but the more we can discipline ourselves to think everything through the sociology of the situation, the more we will understand why we do what we do.
Randall Collins, Interaction Ritual Chains (2004:5)